Praan Recipea
Food Health Intelligence

Know what you're really eating before you buy it.

Praan decodes packaged food labels instantly. Scan any barcode to get a clear health score, see hidden additives, and find better alternatives — designed for Indian consumers.

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Available on iOS & Android

Food labels were designed to confuse you, not inform you

You want to eat healthier, but between misleading claims, unreadable ingredient lists, and no real way to compare products — it's nearly impossible to know what's actually good for you.

NUTRITION FACTS Sodium.............780mg Sugar..................24g Trans Fat.............2g HIDDEN IN PLAIN SIGHT

Labels Hide More Than They Reveal

Tiny fonts, confusing units, and strategic placement ensure most shoppers never see the harmful ingredients.

"Natural" E621, E211 "Healthy" 42g sugar MARKETING VS REALITY

"Healthy" Claims Are Often Misleading

Products labeled "natural" or "healthy" frequently contain harmful additives, excessive sugar, or ultra-processed ingredients.

? PRODUCT A ? PRODUCT B vs NO WAY TO COMPARE

Comparing Products Is Nearly Impossible

Standing in an aisle, trying to compare two products across dozens of nutritional parameters is a task no one has time for.

Other apps count calories. Praan tells you the whole truth

Praan combines nutritional data, additive safety research, and processing levels into one clear health score that tells you exactly how good — or bad — a product really is.

One Score That Captures Everything
Instant Alternatives You Can Trust
Built for Indian Brands & Products
72 Grade B

Aashirvaad Atta

Whole wheat flour with good fiber content. Low additive risk. Minimal processing.

Better Alternatives Found
🍞
Organic
Nature's Path Organic Atta
85
🌾
Multi-Grain
Patanjali Multi Grain Atta
78
🍚
Same Category
Pillsbury Chakki Fresh Atta
68

See through marketing claims in seconds.

A complete food intelligence system that turns confusing labels into clear, actionable information.

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Ingredient Safety Scanner

Every ingredient is cross-referenced against safety databases. See which additives are safe, which need caution, and which to avoid entirely.

Wheat Flour Salt E471 E211 Turmeric E330 Water E621 Sugar E322
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Score Breakdown

Understand exactly why a product scored the way it did, across four dimensions.

Nutrition
72%
Additives
55%
Processing
NOVA 1
Bonus
+6
📷

Instant Barcode Scanning

Point your camera at any product's barcode. Get a complete health analysis in under two seconds.

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Smart Alternatives

For every product you scan, see healthier options in the same category — ranked by score and available in your area.

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Built for Indian Products

Tuned for FSSAI standards, Indian brands, and local ingredients. Not a Western app repurposed — built from the ground up for India.

How Praan actually works

Three seconds from shelf to informed decision. No accounts required.

01

Scan Any Product

Point your phone's camera at any barcode in the store, at home, or anywhere. Praan recognizes thousands of Indian products instantly.

Product identified
02

Get Your Health Score

Praan analyzes nutritional content, additive safety, processing level (NOVA), and bonus factors to generate a clear 0-100 health score with a letter grade.

45 Grade D

Maggi Noodles

High sodium • 3 risky additives • Ultra-processed

03

Compare & Choose Better

Instantly see healthier alternatives in the same category. Compare scores side-by-side and make an informed choice before you buy.

Instant Noodles Health Score
Maggi 2-Minute 34
Yippee Noodles 48
Atta Noodles 56
Organic Millet Noodles 78 ↑ Best
04

Track Your Food Quality Over Time

Every product you scan builds your personal food quality profile. See trends, track improvements, and understand how your choices impact your health over weeks and months.

Your Scan History Avg: 64 ↑
Week 1 Week 8
85
32
56
71
28
68
79
52
87
19
Products Scored
700+
Avg Score
48Indian Market
Additives Tracked
197

Built for Indian consumers who deserve transparency

Finally, a food scoring system tuned for Indian brands, FSSAI standards, and the products you actually buy.

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WHO SEARO Nutritional Standards

Scores calibrated to WHO South-East Asia regional guidelines, not Western benchmarks that don't apply here.

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197 Additives Cross-Referenced

Every additive checked against FSSAI, EFSA, and international safety databases with risk classifications.

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NOVA Processing Classification

See if your food is minimally processed (NOVA 1) or ultra-processed (NOVA 4) — a key predictor of long-term health impact.

The kind of data food companies don't want you to see

Praan doesn't just score products — it reveals patterns across the Indian packaged food market that help you make genuinely informed choices.


Score Distribution — Indian Market
A
B
C
D
F
46% of products score below 50
Most Common Risky Additives
E621 (MSG) Moderate
E211 (Sodium Benzoate) Moderate
E330 (Citric Acid) Limited
E471 (Emulsifiers) Limited
Processing Levels
NOVA 1 12%
NOVA 2-3 31%
NOVA 4 57%
Category Health Comparison
🍞
72
Staples
🍼
35
Beverages
🍿
28
Snacks
🥑
54
Dairy
Healthiest Indian Brands
01 Organic Tattva
02 Aashirvaad
03 Tata Sampann

Start making informed choices today.

Scan your first product in under 3 seconds. No signup required — just point your camera and know the truth.

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